Alfred Sim signed on with Mediacorp after winning reality program Project Superstar 2014, and is now working together with Cross Ratio Entertainment for his music career, taking his passion for music further. Alfred has since released his debut EP in January 2016, and it is well received by the public and media alike.

His debut EP conceptualises his versatility in portraying different styles and vocal techniques, churning slow rock ballads to other tracks complementing the rock genre. The album also includes a sweet love duet with his spouse, singer-songwriter Tay Kewei, which is the first ever collaboration in the lengths of their music careers.

Alfred has since performed at international stage such as China-ASEAN Friendship Concert 2016, and also held his solo rock concert at Esplanade Annexe Studio in 2017.

Not only is Alfred gifted with a great voice, he is also equally gifted in sports. He was the former Singapore Athletic Coach Assistant in Sprints and Hurdles, in charge of the Youth and Junior Development Team, and also plays the role of Team Manager and Team Coach, leading athletes to several international meets, such as the World Youth and World Junior Championships in Ostrava and Poland. Currently the founder of REACTIV, Alfred is driven by an unwavering determination to achieve his dreams, and is also personally committed to every athlete's training and development.

Career Highlights:

Starker Music Carnival 2017
Hong Kong Asian-Pop Music Festival - Won ' Best Stage Performance' award and Overall Top 3

Selected to perform CHINGAY 2017 Theme Song 'Rainbow In Our Hearts'
HUAYI- Chinese Festival of Arts: First Mandopop Artist to perform at Annexe Studio

ASEAN-China Friendship Concert 中国东盟歌会 at Hainan International Convention and Exhibition Centre - Sang original duet 'Proud of Love' with Tay Kewei

High 5 Concert at Resorts World Theatre - Headlining with Zhang Kefan, Allan Moo, Guan Dehui, Desmond Ng

Represented Singapore at The Voice of China Season 4

Performed at COMPASS Awards

Sang Mediacorp's The Gift Of Song for SG50 - Winning Song 'These Are The Days'

Performed at Mediacorp Celebrate 2016 Countdown Show

Grand Champion of Mediacorp Channel U's Reality Singing Competition <Project Superstar 3>

Performed at 19th Asian Television Awards